Launching Hotel Lobby Candles Summer 2024 Scent: Poolside
I was selected as one of 20 customers & creators to receive the new Summer 2024 Hotel Lobby Candle, Poolside, to help create user generated content to be shared on my socials as well as with the Hotel Lobby team for their use during the launch.
Below you can find snippets of my final content along with my pitch that was submitted to the brand. The pitch was created with minimal information from the brand and I am happy to share that my pitch content closely aligned with the content Hotel Lobby Candle was already planning for their roll out of the launch which can be seen shared below.
Due to the final amount of time I ended up having to capture and create my content I did have to narrow down some of my ideas due to weather and locations I was able to shoot content in.
Final Content
To the right are the final videos I created and shared on my Instagram and TikTok channels.
Below are some of the photos I also captured and shared with the brand.
Hotel Lobby Candle Launch Content
Screenshots and videos from Hotel Lobby Instagram launch of the Poolside candle, the video utilizes content I captured and shared with the team.
The Pitch: Unveiling Summer’s
Most Sought After Scent
Discover the art of storytelling where every fragrance whispers a tale, every flame flickers with memories, and every candle sets the scene for unforgettable moments, envisioned through the lens of a dedicated #candlesnob and Art Director with a penchant for luxury and the extraordinary.
Imagine immersing yourself in the essence of summer—where the air carries a promise of adventures, sun spray guards your skin like a shield of radiance, and the thrill of making a splash is just a light away. With Hotel Lobby Candle's newest summer creation as our muse, we'll dive into a narrative that celebrates the luxury of the present, the warmth of the sun, and the infinite possibilities hidden within a single scent. Designed with the sophisticated tastes in mind, this collaboration aims to transcend traditional boundaries, offering more than just a fragrance. We are set to weave a narrative that resonates on a deeper level, blending the physical allure of premium candle craftsmanship with the ephemeral beauty of cherished summer moments.
My curated selection of photography, videography, and engaging storytelling is poised to captivate and inspire, turning this candle into a sought-after symbol of aspirational living. This isn't just about unveiling a product; it's about inviting all #candlesnobs into a story that unfolds with each flicker and scent, creating an indelible mark on their sensory journey.
Skies of Summer
Capture the essence of endless summer days with a variety of photos featuring bright blue skies and scattered clouds. This backdrop will serve as a canvas, inviting viewers to immerse themselves in the warmth and brightness of the season, creating a visual metaphor for the candle's ability to transport one to their favorite summer memories. Incorporate high quality photos of the candle with the sky showing off the unique color of the candle vessel that Hotel Lobby Candle is known for.
Elegance in the Everyday
Capture the candle in settings that blend everyday elegance with the casual luxe of summer. Think of a morning coffee table scene, where the candle sits among a collection of summer reads and freshly cut blooms.
Splash of Color
Incorporate gorgeous hues that highlight the unique color of the candle vessel and elements of water sprays, droplets, and ripples in imagery. This creative direction emphasizes the "making a splash" aspect, symbolizing both the refreshing nature of summer and the invigorating essence of the new candle. Use macro photography to capture the intricate details of water interacting with light, mirroring the dynamic and exhilarating feel of summer.
Summer Breeze
Videos that capture the soft, soothing presence of a summer breeze. Everything from rippling water to the serene movement of grass or lightweight linen gently moving in the sunlight. Aim to encapsulate the feeling of a gentle touch by the summer air, reflecting the light, airy notes of the candle scent.
The First Light
A close-up that focuses on the texture and color palette of the candle, suggesting a tactile and visual experience that complements the olfactory journey. Embracing how you are immersed in the fresh scent from the time you open to box to when it becomes even greater after lighting your new candle for the first time.